Tools
CONTENTS:
This free and very cool product came across my desk today. Google Analytics helps analyze traffic on your Web site in a variety of ways. If you are selling something -- or asking for donations -- you can get a report that shows where in the process your prospects are breaking off before completion of the transaction.
So if a donor had to work through multiple pages or processes to make a gift, you could see if there is a specific point in the process where you are losing people. It also analyzes the amount of traffic to your page and to the links that lead visitors to your site.
http://www.google.com/analytics/
I found the tour quite interesting and helpful.
http://64.233.179.110/analytics/tour/index_en-US.html
BABYLON BUSINESS TERM DICTIONARIES
An eclectic mix of business dictionaries is available at a click. Click on the glossary you want and scroll down past the download button and ads to the term index to get what you need. Babylon is a fee-based product, but the term indexes are free.
http://www.babylon.com/define/22/Business-Dictionary.html
NATIONAL PHILANTHROPIC TRUST RESOURCES
The National Philanthropic Trust (NPT) site has some useful and fun stuff. NPT provides good statistics about charitable giving, charitable organizations, volunteerism, donor advised funds and other giving vehicles at:
http://www.nptrust.org/philanthropy/philanthropy_stats.asp
There is a link to top five lists from various sources. The top five list of the month is highlighted in the sidebar.
http://www.nptrust.org/philanthropy_top_five
There's also a page of philanthropy quotes:
http://www.nptrust.org/philanthropy/philanthropy_quotes.asp
And a philanthropy dictionary:
http://www.nptrust.org/philanthropy/philanthropy_dictionary.asp
Finally, NPT's history of philanthropy begins clear back in 1600!
http://www.nptrust.org/philanthropy/history_philanthropy.asp
Chris Mildner
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