News Online
CONTENTS:
Baby Boomer News provides current information of interest to baby boomers or individuals who were born between 1946 and 1964. The site is dominated by text and offers a quirky array of categories. Click on Boomer Money and you will encounter a list of file links with titles like Under The Counter-Who Is Getting Paid-Laid-Hired-Fired.
http://www.babyboomernews.com/cgi-bin/some_bus.pl?business.txt,Boomer+Money+And+Investing+Resource
The BBN links will direct you to sites that will help prospect researchers born after 1980 understand of their major gift prospects who were raised in the 1960s.
http://www.babyboomernews.com/cgi-bin/new1.pl
Generation Next is a provocative program produced by PBS and available on the Web site of the Online NewsHour with Jim Lehrer. The site explores the opinions and beliefs of the 42 million 16 to 25 year olds who watched the Twin Towers collapse, saw high school students slaughter their peers, grew up online and are better educated than any other generation in history. Click on the background story, Where Generation Next is Taking Traditional Media, to learn that in the early 1970s, 74 percent of Americans in their mid-30s read the newspaper every day, while fewer than 35 percent do so in 2006. This is good news for Internet Prospector: Why read newspapers when the same material is available online?
http://www.pbs.org/newshour/generation-next/index.html
theMatureMarket.com (MM) is produced by the Senior Strategic World Network, an international media network of Web sites focused on aging and on the mature market. MM is maintained by journalists who provide daily news, interviews with market leaders, trends, books and market reports. The site covers Australia , Belgium , France , Germany , the United Kingdom , the U.S. , Canada , New Zealand , Portugal and Spain . MM unites Baby Boomers with members of the Silent Generation (1925 to 1942) by focusing on the age 50 plus market.
http://www.thematuremarket.com
Look in the lower left sidebar for some interesting senior statistics from SeniorMag. Looks like planned giving prospects should comprise a large part of our proactive referrals.
http://www.seniormag.com/business/marketingtoseniors.htm
Cathy Hampton
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