• The Sunday Times Rich List 2004
• The Rich List from Other Perspectives

THE SUNDAY TIMES RICH LIST 2004

It’s that time of year again, when London ’s esteemed newspaper publishes its list of Britain’s wealthiest 1,000 people. The Rich List tables are a researcher’s banquet: the biggest givers to charity; the “risers” and “fallers;” companies with the most millionaires; the top political donors; the 50 richest in the world; the top fashion, football (a.k.a. soccer), sportsmen, Welsh, marrieds, young Irish and more. Use the link below to reach the tables and articles like “The Art of Giving” and “Irish Wealth Abroad” that accompany the Rich List feature in the Sunday Times.

To search or view the list, click on Search the 2004 Rich List. The window that opens will offer you name, industry or keyword search options. You can also access the 2003 Rich List from this window. To view the entire 2004 list, simply leave the search boxes blank. Choose an interesting name from the Rich List and you’ll get a brief profile that highlights the source of the individual’s wealth, their current ranking, 2003 ranking and industry.

Be sure to visit the Rules of Engagement link. There you’ll find a definition of “method” that you may just decide to use every time you are asked to estimate wealth. But seriously, the Rules are a stand-alone education in identifying and analyzing wealth indicators from our research doppelgangers (in the nicest sense).

http://www.timesonline.co.uk/section/0,,2108,00.html

THE RICH LIST FROM OTHER PERSPECTIVES

It’s often difficult to understand the implications of a news story from outside the place where the story has its greatest impact. Our electronic lives give us the option to get the story in the first place and, in the second place, to explore the repercussions of that story by viewing it through the eyes of others.

This is particularly useful to researchers because it can put the larger part of the story in perspective. It can highlight the smaller stories from another area’s field of interest. Let’s use the Times Rich List as our test case. The first story listed below reports that “Foreign born tycoons are replacing Britain 's elite at the top of a national wealth league.” Now the list becomes even more interesting to researchers who may not usually dip a toe into the international prospecting pond.

These second sources can even help a researcher “get it.” They often summarize the story, shortcutting us to the facts that matter. Here are a few of the headlines generated in other news sources by the Sunday Times Rich List. If the links are no longer working when you read this, simply reduce the URL to its home page and search from there. Or, better than that, find your own second-step stories that highlight and enlarge the Rich List from other perspectives.

New Arrivals Top Rich List
http://www.thisislondon.co.uk/news/articles/10305016?source=Daily

Return of the Philanthropist as High Rollers Make Charity Hip
http://news.independent.co.uk/uk/this_britain/story.jsp?story=512813

Few Asians Among World’s Top 50 Richest
http://business-times.asia1.com.sg/sub/news/story/0,4574,114133,00.html
[This article has been archived and is not available without a subscription.]

Russian Tycoon Bumps Duke off Top of UK’s ‘Richest Man’ List
http://www.taipeitimes.com/News/world/archives/2004/04/19/2003137279

Cecilia Hogan

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