CORPORATIONS

CONTENTS:

• The Foundation Center - Corporate Sponsorship
• Sponsorship.com
• Independent Sector - Mission & Market
• Gill Foundation - Corporate Recognition

THE FOUNDATION CENTER - CORPORATE SPONSORSHIP

The FAQ page in the Foundation Center's Learning Lab is a good place to begin your lessons in corporate sponsorship. The first question on your mind is probably "How can I find corporate sponsorships?"

http://fdncenter.org/learn/faqs/sponsor.html

SPONSORSHIP.COM

Learn about corporate sponsorship through these research reports and articles. Registration to access the site is free and required to access some sections.

http://www.sponsorship.com/learn

What is a core sponsor? Cause marketing? Ambush marketing? Login and learn the lingo before you jump into the sponsorship arena.

http://www.sponsorship.com/learn/glossary.asp

Here are the top U.S. corporate sponsors -- companies spending more than $15 million -- way more, in fact. You'll need to log in first.

http://www.sponsorship.com/learn/topussponsors.asp

INDEPENDENT SECTOR -- MISSION & MARKET

Mission & Market is Independent Sector's resource center for effective corporate-nonprofit partnerships. Be sure to read the articles in the "What's New" column and the area entitled "Learn from the Best Practices and Experts in the Field."

A few of the many good articles include:

• The Ten Commandments of Cause-Related Marketing;
• Liz Claiborne: Finding the Right Cause that Fits;
• “Lessons Learned”: Partnership Profiles; and
• Why Managers are Skeptical of Benefits of Corporate-Nonprofit Partnerships.

http://www.independentsector.org/mission_market

GILL FOUNDATION - CORPORATE RECOGNITION

Need corporate sponsors for your next big event? This sample plan, provided by the Gill Foundation, may be of help in creating your corporate benefits package. The format is just a starting point. You'll want to juice it up with your own creative ideas.

http://www.gillfoundation.org/tata_materials/tata_materials_show.htm?doc_id=87204

Beverly Goodwin

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